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Strategic Marketing


Focuses on development, implementation, and control of marketing strategies needed to attain and sustain an organisation’s competitive advantage. Techniques that assist in developing and evaluating the effectiveness of marketing strategies are introduced and contemporary issues in marketing practice are discussed. Instructional methods include the use of case studies and the development of a strategic marketing plan.

Learning Methodology

The training will be delivered by a careful analysis of the current business environment.  Training will be followed by case study analysis, practical discussions and exercises.


Session 1

  • Fundamentals of Marketing Strategy and Strategic Planning Framework

Session 2

  • Problem Definition and Objectives;
  • Internal Analysis
  • External Analysis

Session 3

  • Value Propositions
  • Value Innovation
  • Generic Marketing Strategies for Achieving Competitive Advantage

Session 4

  • Generic Marketing Strategies for Achieving Competitive Advantage
  • Strategy Implementation, Monitoring, Evaluation and Control
  • Case Studies
  • Framework for Future Marketing Practice


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Epitom Consulting (Pvt) Ltd,
166/16-1, Kirulapona Avenue,
Colombo-05, Sri Lanka.
+94 71 303 2422